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Luxury is individual 2975 we know To reach earn To earn think

communicationcommunication. billionaires 49% of them. billionaires their trust. their trust like them.

CREATIVELY DRIVEN.

STRATEGIC MINDED.

RESULT FOCUSED.

Radical Minds is a full-service agency with a history working with multi-million-dollar brands and very close with Ultra-High-Net-Worth-Individuals . Our unique emphasis on strategy and design has produced dramatic and sustained growth for our clients. We design iconic campaigns that are strategically grounded, enduring, and culturally relevant.

Radical Minds prides itself on being independent—accountable only to ourselves and our clients. This allows us to be fully and completely dedicated to and focused on our clients’ goals and objectives, not an agency stock.

Thriving in a challenging and deadline-driven environment, we are inspired by the intersection of client objectives and what’s going on in the world. We give clients a consistent approach to building long- term equity, opposed to ever-changing campaigns. And we proudly welcome being measured by results.

Validation of our ethos is reflected in the fact that most of our client relationships span over many years.

We welcome you to our family.

WE ARE A FULL-SERVICE LUXURY MARKETING & ADVERTISING AGENCY. 

WE ARE A FULL-SERVICE LUXURY MARKETING & ADVERTISING AGENCY. 

BEAUTY

Radical Minds develops brands with charismatic, engaging character. Driven by strategy and consumer research, we deliver results with artful design and compelling channels. Our campaigns merge your world with that of your select audience, speaking fluently in the language of how beauty uniquely matters to them. From debut lines to making over household names, we innovate to sharpen messaging, streamline spend, and personalize experience—creating brands forever beautiful.

FASHION

The sensitivity and dexterity with which an agency must cultivate a fashion brand requires the perspective of an insider—which we are. Our collective of industry savants has helped create fashion branding and marketing on the world stage, driven by research-based strategy and seamless alignment with the brand. From debut lines to refreshing household names, we innovate at the speed of the industry—to sharpen messaging, streamline spend, and personalize experience—presenting fashion at its most desirable

ULTRA LUXURY HOME

The mindset of an Ultra Luxury Individual is so unique that marketing must be adapted specifically to this audience. Stunning visuals communicate the essence of home, and yet are only part of a brand’s story. Radical Minds combines focused market research with category expertise to shape strategy and creative for all channels. From branding to launching national campaigns, we address your audience with the authentic voice of your brand, cultivating your unique sense of place. We further speed your success with innovations including CGI rendering and generating buzz with earned media—carrying your story further, faster.

SUPERYACHTS AND PRIVATE JETS

The most ultimate symbols of luxury are Superyachts and Business Jets. A number of our customers are strongly focused on the world’s top tier of wealthy people – the world’s $ 2.995 billionaire.
This work has given us a unique ability to talk even to individuals with strong integrity and in many cases high fences around their lives and personalities.

CPG

People seek to connect with the products they buy. Consumer Packaged Goods live with us. They serve as a mirror. They resonate with identity. That’s why we craft brands that impart emotion from the first impression, forging connection from the emotion and meaning they convey. Informed by strategy and market research, Radical Minds creates powerful brands to grow your business and impeccable packaging and omni-channel marketing to grow those brands. We communicate through compelling design everywhere your customers may be reached. From naming to scaling up, our vision is for your continued success.

TRAVEL & TOURISM

This is a space we expertly navigate for both hospitality brands and tourism enterprises. The market has evolved rapidly since COVID, and so has our innovative strategy—including messaging speaking directly to consumers and in-market residents to promote health and drive visitation. Driven by strategy and consumer research, we deliver results with branding and campaigns that merge your world with that of your select audience. Today’s consumers now expect personalization and immediate interaction. And as marketers race to adapt, Radical Minds has already developed unique profile identities and channels that speak directly to individuals of every tier, meeting their needs across tech with high-touch service.

SPIRIT & BEVERAGE

For any beverage and especially spirits—forging the right connections with your audience proves paramount to longevity. Radical Minds marries focused market research with category expertise to create brands that stand out and scale up. Strategy informs everything from eye-pleasing packaging to intuitive design to targeting media for maximum return and planned success. From concept to shelf, we have launched top names across liquor, beer and water—matching the changes of the industry with innovative branding and growth platforms.

WE ARE A FULL-SERVICE LUXURY MARKETING & ADVERTISING AGENCY. 

WE ARE A FULL-SERVICE LUXURY MARKETING & ADVERTISING AGENCY. 

END TO END

Radical Minds has expert end-to-end capabilities. By inspiring growth with innovative communications we build brands and capture opportunity.

Radical Minds constantly adapts its services to new technologies, recruits and trains the most talented people and offers them exciting challenges. Every business needs an advisor who understands their vision, goals and their costumers. We help you better understand your present and your future clients and focus on meeting their expectations and desires. We know that every interaction with a brand influences the value that people place on it. Your competitive advantage will come from the timing, relevance and quality of every experience.

Radical Minds works purposefully and is a long-term strategic, tactical and results-conscious partner.

Brand Positioning

Radical Minds create enduring brand ideas that grow our clients ’businesses, whether repositioning an established global brand or accelerating an emerging player in need of connecting to a simple human emotion.

Creative Development

Radical Minds apply insights from culture, consumers, category, competition and the company to inspire highly creative long-running communications campaigns.

Brand Experience

Radical Minds design campaign ideas that work to create memorable value for a brand across the entire customer journey.

Communications Planning And Implementation

Radical Minds understand and design campaigns to benefit from the optimal balance of long-term brand building and short-term activation.

Effectiveness Mapping

Radical Minds understand and identify the value of communications activities, including communications, brand perceptions, behavioral and business metrics, over the long and short-term.

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Radical Minds

Södra Promenaden 69
21138 Malmö
Sweden

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